Where you sleep in Marrakech shapes your whole trip. The city is compact, but each area has its own rhythm, and choosing the right one makes the difference between a stay that feels effortless and one spent in taxis. Here's how we'd break it down.

The old walled city is where most first-time visitors want to be. You'll sleep in a riad, a traditional house built around a courtyard, a few minutes' walk from Jemaa el-Fna and the souks. You wake up to the call to prayer and step straight into the alleyways. The trade-offs are real, though. Cars can't reach many riads, so you'll often be met by a porter with a cart. The streets can feel like a maze at first, and it's livelier and noisier than you might expect.
Gueliz is the "new town", developed in the early 20th century. It's all wide avenues, cafés, restaurants, boutiques and galleries, and it's where many locals and expats live and go out. Taxis are easy to find, and the Majorelle Garden is close by. The medina is a short taxi ride away, usually 10 to 15 minutes. It suits travellers who like a more modern, relaxed pace and don't want to navigate alleyways with luggage.


Hivernage is the upscale district between Gueliz and the medina, with large hotels, pools and gardens, quiet residential streets and the city's casino. It's also where much of Marrakech's nightlife is concentrated. It suits families, couples looking for resort-style comfort, and anyone who wants a swimming pool and some quiet after a long day of sightseeing.
If you want space and calm, the Palmeraie, the palm grove on the northern edge of the city, offers large villas and resorts. You'll need a car or driver to get anywhere, so it's best for longer stays or for travellers who mainly want to relax.
Not sure which area suits your group? Tell us how long you're staying and what you want to do, and we'll help you pick the right base, and build the rest of the stay around it. You can start with our guided medina tour, browse all our activities in Marrakech, or put together a tailor-made trip with us.